PLAN TO SUCCEED

Investing in paid or earned media without fully functional analytics infrastructure sets you on the path to flushing money down the drain. If you can’t see how channels are performing, you don’t have a chance to make the right decisions.

We understand why this can happen. It’s easy for analytics infrastructure to unravel over time. Too often responsibility falls between technical and marketing teams with no strategy nor holistic view.

With organizational changes it can seem an impossible task to get the analytics into the required state.

Deducive’s Analytics Audit & Repair services can get usable data flowing within weeks. Our process typically involves:

• Audit of existing systems, tags, and architecture

• Discovery interviews to assess current state of play, ownership and requirements

• Design of new analytics architecture

• Implementation

• Validation of data

• Dashboards and visualization

Along with fully documenting the end state, we’ll provide a playbook for how ongoing changes should be implemented to mitigate any future tendency to drift.