If you’re spending thousands or millions of dollars on digital ads, your analytics should be airtight. But in reality, most aren’t.
Read More
If your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”
Read More
One prediction from 2024 that didn’t quite come true was Google Chrome’s total blocking of third-party cookies. When this does happen – Google predicts it will be in 2025 – marketing tags such as Google Analytics, Meta Pixel, and Linkedin Insight Tag will be far less effective at measuring user behavior, and it will be much more difficult to attribute the results of media spend.
Read More
If you work in association marketing, you don’t have any easy job. Chronically under-resourced, association marketing departments typically require staff to handle everything from email to paid media to event promotion. This leaves little time for thinking about analytics, even though every association wants to build a culture of accountability.
Read More
Third party cookies are going away. This is going to have a huge impact on advertiser’s ability to target audiences and correctly attribute sales or leads to ad spend. Moving measurement to the server-side, for the time being, counters this by creating cookies in a “first party context,” meaning they are associated with the domain of your site.
Read More
In Google Analytics 4, you have to wait 24 hours to get report data. Using BigQuery on the Google Cloud Platform, you can get same-day data easily exported.
Read More
We still see a near complete reliance on last-touch attribution for assessing marketing channel performance and making investment decisions. There are much more effective means for attributing the true source of conversions in 2024.
Read More
Big changes are afoot in the world of web analytics. Both Apple and Google are taking steps to block third party cookies from web browsers. While this change will be largely invisible to users, it will have a significant impact on publishers and merchants who want to understand how visitors reach their sites — and how well their advertising is working.
Read More
Get more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
Read More
Follow these simple steps to track HubSpot forms as Facebook events for conversion tracking and audience building.
Read More