SUPERCHARGED Analytics

There’s more to analysis than measurement. Too often, data is kept in silos linked to narrow goals and disconnected from a unified business strategy. Problems are compounded by “Mazlow’s Hammer.” Preference is given to pre-existing tools, or whatever is the nearest (free) tool available.

We make sure you have the right diagnostic tools, the right data, and the right questions for the analyses required — all within a sensible budget.

HOW WE DO IT

Clickstream analytics: We deploy custom-built data collection infrastructure to track every visitor to your digital properties and properly attribute value, without spending a fortune.
Media auditing: Where should you be spending? Where are you spending too much? How to do you optimize cost per acquisition and return on ad spend?
User experience: What are the properties of your visitor segments across all attributes and what factors are most important in customer experience?
Geospatial analysis: Where — and how — do your customers want to do business?
Sentiment analysis: Which of your messages are resonating? What are your customers trying to tell you?

Learn about Clickstream Analytics

Predictive MODELING

If you can’t know something is certain to succeed, is it worth trying? We think so.

For our clients looking to make difficult marketing decisions, we simulate the dynamics of your business through a model that we can use to predict results for given scenarios. We then “teach” customized versions of machine learning algorithms using a portion of your data and test against the remaining portion. When accuracy of prediction is suitably high, we are ready to simulate and predict the outcomes.