Start with Data
Breakthroughs rarely come from singular moments of inspiration. Rather, they come from deliberately stepping back, observing all the available data, and then asking big questions that challenge the status quo. Only after all the facts are gathered and analyzed can you make intelligent decisions that will sustain growth.
All of our customer engagements start with a deep data review followed by strategic recommendations. Once the right plan is in place, we help our clients move through implementation and into repeatable success.
PLANNING SERVICES
Strategic analysis: Deep dive into historical data and market research
Analytics readiness: Review current ROI tracking systems, identify gaps, and repair
Media planning: Budgeting and ROI modeling
Customer strategy: Acquisition, segmentation, and lifecycle planning
Product strategy: Positioning, pricing, and promotion
PAID MEDIA & CoNTENT
Knowing your business strategy and owning the performance data means we have an honest chance at understanding how your advertising is actually working. This means you can make smarter decisions with your money.
But we don’t just plan — we’re offer hands-on implementation services on the major advertising platforms.
IMPLEMENTATION SERVICES
Media strategy: Budgeting and channel selection
Creative direction: Asset development and optimization
Campaign execution: Campaign setup, rollout and incremental improvement through experimentation
Attribution reporting: Click tracking, ROI measurement, analytical presentations, and data visualization
Content strategy & SEO: Keyword research, content development, and technical optimization
Email marketing: Message development, template design, and system integration
Market expansion: Affiliate marketing and referral programs