Start with data. End with decisions.

Breakthroughs rarely come from singular moments of inspiration. They come from stepping back, looking at the full performance picture, and making choices you can defend.

We help brands allocate paid media and content investment using a measurement-first approach. That means planning based on real performance data, validating what’s working, and building a repeatable system for testing and improvement.

What you get

  • A budget allocation plan by channel with clear “scale / cut / test” recommendations

  • Scenario forecasts (base / conservative / aggressive) with ROI ranges

  • A prioritized experimentation roadmap to reduce uncertainty fast

  • A practical implementation plan (campaign structure, creative testing, landing page priorities)

  • An executive-ready readout for leadership and finance

CASE STUDY: CODDLE
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How we work

Our process is built to move from “interesting analysis” to “we are reallocating budget tomorrow.”

1) Diagnose

We review your historical performance, channel mix, creative patterns, funnel behavior, and constraints (margin, inventory, seasonality, cash flow).

Outputs:

  • Baseline performance snapshot (what’s working, what’s questionable, what’s misleading)

  • Measurement confidence assessment (where data is trustworthy vs. distorted)

2) Plan

We define channel roles, build spend scenarios, and identify the fastest experiments to reduce uncertainty.

Outputs:

  • Channel role + budget plan (including scale/cut/test recommendations)

  • Scenario forecasts (base / conservative / aggressive)

  • Experiment roadmap (the tests most likely to change the plan)

3) Implement

We translate the plan into campaigns, creative, landing pages, and operational routines.

Outputs:

  • Campaign structure + targeting plan

  • Creative testing plan (what to test, how to judge, how fast)

  • Landing page and funnel priorities

4) Learn & iterate

We establish a repeatable cadence that improves decisions over time.

Outputs:

  • Weekly performance narrative (what changed, why it matters, what we do next)

  • Monthly allocation review (what to reallocate and what to validate)

Typical timelines

  • Strategy sprint: 2–3 weeks

  • Strategy + implementation: 6–12 weeks initial build, then ongoing

Where measurement fits

Media strategy is only as strong as the measurement underneath it.

If tracking is unreliable or platforms disagree, we’ll recommend starting with:

When the measurement is solid, media strategy becomes dramatically more effective. When it isn’t, strategy becomes guessing with nicer charts.

Engagement options

Choose the level of support you need. Both options are measurement-first and built for real decisions, not just reporting.

Option A: Media Strategy Sprint (Planning)

Best if you have execution resources in-house but need a confident plan.

Includes:

  • Performance and funnel diagnosis

  • Channel role definitions (what each channel is for)

  • Budget allocation recommendations (scale/cut/test)

  • Scenario forecasts and risk notes

  • Experiment roadmap (prioritized)

Option B: Strategy + Implementation (Planning + Execution)

Best if you want us involved in turning the plan into results.

Includes everything above, plus:

  • Campaign execution and optimization support

  • Creative testing support and iteration cadence

  • Landing page and funnel collaboration

  • Ongoing performance narrative and reallocation cycles

Case Study: Louis Latour