Get more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
Read MoreIntroducing IBMsentR, a simple R package for textual sentiment and tone analysis through IBM Watson.
Read MoreIn the last 18 months, we’ve seen a major leap forward in the quality, accessibility, and cost of cloud-based sentiment analysis services.
So how do the big cloud sentiment services compare out of the box?
Read MoreIf you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis.
We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.
Read MoreR isn’t just a tool for statistical analysis any more. It’s also a powerful platform for creating programmatic advertising campaigns.
We decided to dive deep into Facebook's marketing API to automate the creation of Canvas ads, using R Studio as the backend for creation and analytics. Here's what we learned...
Read More
