Marketing momentum builds over time and brings many benefits —but it also leads to bloated process and wasted budget built on old assumptions. Basic data science techniques offer a solution.
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Health care organizations – hospitals, physician practices, and specialist clinics – are primarily concerned with keeping their patients healthy and happy. But they’re businesses too, and they operate in a highly competitive environment. To succeed at both, health care organizations should do everything they can with data and analytics to understand their patients and optimize the patient experience.
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